 Overview
Boost Field Marketing is a Dutch Promotions company, specializing in retail, event marketing, brand management, loyalty programs and project management. Boost are an innovative company, offering their clients a broad range of marketing solutions, to which mobile data capture lends itself. Problem
Boost’s client, The Dutch Postcode Lottery, had organised an event where they planned to do a live draw. They had stipulated the real-time technology medium they wanted to use had to be totally reliable for the event to be a success.
eSAY’s Solution On time and within budget, eSAY supplied a PDA based solution on a Windows 6 platform. The PDAs were loaded with Postcode Lottery branded digital forms, and given to ten representatives at the event. With very minimal training, thanks to the technology’s user-friendly nature, the Boost representatives were soon collecting large amounts of data in no time at all. This data was instantly filed to a secure website in the UK, from which a winner was picked at random at the end of the event. Results and Benefits
The results of this project were impressive – in just six hours Boost’s representatives gathered over 2000 names and postcodes, 30% more than anticipated, with zero mistakes. Thanks to this success Boost is looking to use the same technology with its other large European clients.
"The marketing mechanism worked and data was captured succesfully by our promo team. We had a great event thanks to eSAY's technology." Christian Van Hulten, Operations Manager |
